The chief product officers, founders, and product chiefs building the ABA software providers run on, from clinical data collection and scheduling to billing, revenue cycle management, and AI.
The CDC has reported that around one in 31 U.S. children aged eight has been identified with autism spectrum disorder, up from a previously reported rate of one in 36. Demand for Applied Behavior Analysis (ABA), the most widely used evidence-based autism therapy, keeps climbing, and more of it now runs through software.
The platforms that handle scheduling, clinical data collection, billing, and revenue cycle management have become core infrastructure for ABA providers navigating a workforce shortage, heavier documentation requirements, and closer payer scrutiny. Scheduling and staffing tools shape therapist retention, private equity continues to consolidate the provider market, and federal Medicaid audits have raised the cost of getting documentation wrong.
The U.S. ABA software market was valued at roughly $456 million in 2024 and is projected to reach about $960 million by 2032, a compound annual growth rate near 11 percent. Cloud platforms, AI-assisted documentation, and the standardization of state Medicaid systems are reshaping how that software is built and bought. Several of the companies below already appear on analysts’ lists of leading vendors in the category.
These are nine product leaders building the tools that ABA providers depend on, a counterpart to Acuity’s clinical-leadership coverage. They are listed alphabetically by company, not ranked: the group spans early-stage ventures and private-equity-backed platforms serving tens of thousands of users, and their titles range from Chief Product Officer to founders and technology chiefs who own product strategy.
Teresa Brown, Vice President of Product Management
AlohaABA is a California-based, all-in-one practice management platform that combines scheduling, clinical documentation, billing, payroll, and reporting with optional managed billing services for ABA providers. Teresa Brown leads product management at the company, which is run by Chief Executive Officer Jimmy Ma, and came to the role from ABA and behavioral-health software product roles at Therapy Brands, Ensora Health, and Greenway Health.
Under Brown’s remit, AlohaABA has moved beyond pure practice management. Alongside integrations with platforms such as Hi Rasmus, Motivity, and Theradriver, it has introduced its own data-collection product, Welina (currently in beta), which records skill acquisition, behavior reduction, and ABC data with real-time graphing. The addition pushes the company toward a single platform spanning both the operational and clinical sides of an ABA practice.
Thomas John, Founder and Chief Executive Officer
Every missed ABA session is progress that does not happen, and too many sessions are lost to fragmented systems rather than any lack of effort from care teams. Thomas John founded Dallas-based Artemis ABA to fix that, drawing on more than 30 years in healthcare revenue cycle management and information technology. He spun Artemis out of Plutus Health, the RCM firm he leads, having earlier founded and exited the mobile application development company ComCreation, acquired in 2007, and served as a founding member of the Silicon Valley secure file-sharing company Accellion.
Built on Salesforce, AWS, and Anthropic, Artemis unifies intake, scheduling, clinical, billing, and family teams on one platform that works in sync across locations and learners. Clinical capabilities include mobile data collection at the point of care, trial-by-trial tracking, VB-MAPP integration, and real-time outcomes visibility. AI writes session notes, builds treatment plans, and optimizes schedules, while automation, alerts, and analytics manage eligibility, authorizations, claim scrubbing, and payment posting. Enterprise-grade workflows power real-time and bulk claim status checks, denial management, and AR follow-up that converts to cash.
The result, John told Acuity Media Network, is that therapists stay present, BCBAs see what is working, families stay connected, and practices scale. "No silos, no gaps, from care to cash," John said. "Kids get their hours, and progress happens."
Lindsay Quinlan, Head of Product
Boost is a California-based ABA practice management platform that automates scheduling, authorization tracking, and billing so clinical teams can spend less time on administrative work. Built by a team of clinical, operations, and revenue cycle specialists under Chief Executive Officer Lani Fritts, it pitches smart scheduling that weighs credentialing, compliance, provider availability, and staff burnout rather than treating the calendar as a simple grid. Lindsay Quinlan leads the product organization as Head of Product. She brings 16 years in enterprise healthcare software and a decade in product leadership, and came to Boost from Head of Product at Health Recovery Solutions, the hospital-at-home and remote-monitoring platform, after earlier product roles at Health Fidelity and at Phreesia, where she led initiatives through the company’s IPO and an acquisition.
Quinlan is wary of the rush to automate. Speaking with Acuity Media Network, she said the market has converged on a single sales pitch. “Right now everyone in this market is checking the same AI-powered box, and honestly, buyers are right to be skeptical of anything promising full autonomy,” she said. The real test, in her view, is not how much AI a vendor can bolt on but whether the software is flexible enough to hold the nuance a practice actually runs on: which payer needs what, which child only does well in the morning, and when to bend a rule and when not to.
Clinical teams, she said, did not get into the work to chase claims and rebuild the schedule every time someone cancels. “The right tool earns trust by understanding their judgment well enough to take that work off their plate,” Quinlan told Acuity, “so the people doing the care can spend their time on care.”
Peter Boumenot, Chief Product Officer
CentralReach is one of the largest software providers in autism and intellectual and developmental disabilities (IDD) care, serving ABA, multidisciplinary, and special education providers under Chief Executive Officer Chris Sullens. The company appointed Peter Boumenot as Chief Product Officer in November 2025. He brings more than 20 years in technology-enabled healthcare, including the same role at Kyruus Health and prior product leadership at Signify Health and athenahealth.
Boumenot now owns product strategy and roadmap for CentralReach’s AI-focused, end-to-end platform. On joining, he said the goal is to help providers “work smarter, more efficiently, and with reduced burdens.” His arrival followed CentralReach’s August 2025 acquisitions of the analytics firms SpectrumAi and AI.Measures, signaling a deeper push into measurement and value-based care.
Nikolaj Hendriksen, Founder and Chief Executive Officer
Hi Rasmus is a clinical data and programming platform that Nikolaj Hendriksen founded in 2019, naming it for his son, whose autism diagnosis redirected his career. Before behavioral health, Hendriksen co-founded the Danish retail-banking marketplace Mybanker, which he led as Chief Executive Officer and which grew past a million users. He now leads Hi Rasmus, which relocated from Denmark to the United States, and shapes its product direction as Chief Executive Officer.
The platform handles real-time data collection, session oversight, outcomes reporting, staff training, and telehealth, with a mission to widen access to autism care. It has deepened its clinical credibility by digitizing Skill-Based Treatment with Dr. Greg Hanley. Announcing a partnership with a multistate provider, Hendriksen said the fit aligned “with why Hi Rasmus was founded,” a recurring theme in how he frames the product around clinicians and families.
Madhuri Mandaogade and Neelam Chavan, General Manager and Chief Technology Officer
Motivity began as an electronic data collection platform built on more than $11 million in National Institutes of Health Small Business Innovation Research grants, and it remains known for deeply configurable data collection. Its practice management leadership now runs through two engineers who joined from Calmanac, the enterprise practice management platform Motivity agreed to acquire outright in May 2026 after building its operational layer on the system since 2023. Madhuri Mandaogade, who co-founded Calmanac and its parent company, Humane Business Intelligence Technology Solutions, is General Manager, leading practice management product vision and the company’s engineering team in India. Her co-founder, Neelam Chavan, is Chief Technology Officer across Motivity’s engineering organization.
Calmanac took an unusual route for an ABA platform. Rather than start with small clinics and scale upward, the company says it built from day one for one of the field’s most operationally complex providers, the Center for Autism and Related Disorders, then adapted the system for growing practices. At its core is a rules-based architecture meant to standardize operations through credential-aware scheduling and payer-compliant billing. Mandaogade has said the team built Calmanac “for the ABA providers who were being underserved by platforms designed for other industries.” Motivity raised $27 million from Five Elms Capital in 2025, a round that installed Smith Anderson as Chief Executive Officer and Rex Jakobovits, its founder, as Chief of Strategy and Innovation. Motivity now serves more than 800 organizations across seven countries. Anderson has said bringing Mandaogade and Chavan into Motivity’s leadership was among the easiest decisions in the process, and that their influence would reach beyond practice management into the company’s engineering and AI investments.
Bill White, Co-Founder and Chief Executive Officer
Passage Health is a New York City startup, founded in 2022, that built an all-in-one ABA electronic health record and practice management system covering scheduling, billing, data reporting, and clinical progress tracking. Co-founder and Chief Executive Officer Bill White developed the product after engaging roughly 100 provider organizations that were stuck juggling disconnected tools.
White co-founded the company with Chief Technology Officer Gabriel Khaselev, and Passage Health raised an $8 million Series A in 2025 ($12 million in total funding to date) to fund product development and a national push. As Acuity reported, the company recently hired its first Head of Finance. White's thesis is that providers are ready to consolidate onto one modern AI-powered platform rather than juggle several disconnected ones.
Richard Wagner, Chief Executive Officer and Co-Founder
Raven Health is a mobile-first, all-in-one ABA platform that consolidates data collection, scheduling, claims, reporting, and credentialing, with an optional managed billing service. The company says it built the platform after spending hundreds of hours observing BCBAs and behavior technicians at work, with a Day-1 mission to be the best ABA data-collection platform.
When speaking with Acuity Media Network, Chief Executive Officer and co-founder, Richard Wagner, said, “Our view is that technology should get out of the way so clinicians can spend more time with clients and less time managing paperwork. The goal isn’t to replace clinical judgment; it’s to make it easier for providers to deliver great care at scale.”
Wagner brings more than two decades in healthcare and about a decade in ABA, including a former board seat at an ABA company. The company describes its mission as building “the best, easiest to use all-in-one software platform” in ABA therapy.
Raven leans heavily on AI and mobility: real-time session note drafting, progress tracking, offline data collection, and apps across web, iOS, and Android. Its managed billing service is offered at no out-of-pocket cost, a pitch aimed at the small and midsize practices that struggle most with revenue cycle management.
Rachel Schiff, Chief Product Officer
Rethink Behavioral Health, part of RethinkFirst, is one of the largest behavioral health and neurodiversity technology companies, supporting thousands of ABA therapy practices from start-ups to enterprise size organizations. In a newly created role, Rachel Schiff joined in 2025 as its first Chief Product Officer. Previously, she was the Chief Product Officer at IntelyCare and a product leader at Virgin Pulse (now Personify Health).
Schiff owns product strategy across the entire Rethink First portfolio, including RethinkEd, the company’s special education platform (for K-12 school districts) and RethinkCare (for employers) a leading behavioral and mental health platform supporting working parents, caregivers and their families. RethinkFirst reaches tens of thousands of ABA providers along with employers and school districts.
She has led the inclusion of AI across the three business units, including the launch of BillAI by Rethink, an AI-assisted billing product that's setting new standards in the industry. When Acuity Media Network spoke to Rachel about the work she’s doing and her team’s mission, she didn’t need to think twice: “An ABA practice runs on clinical data, billing, training, and scheduling,” she explained. “When those systems work together instead of creating separate headaches, clinicians get to do what they were trained to do.”
When announcing RethinkEd’s 2026 updates, she said districts now get one platform where supports “work together rather than compete for attention.” She is building under new Chief Executive Officer Dinesh Senanayake, whom RethinkFirst named in March 2026.
