For prospective sponsors

See what a quarter on Acuity is worth to your pipeline.

Acuity is the trade publication for the behavioral health and ABA industry — read by operators, investors, payers, and policy leaders. Plug in your economics below to see the impressions, qualified clicks, and pipeline our sponsorships typically generate.

5,407
Monthly active readers
1,853
Newsletter subscribers
54.6%
Avg. open rate
80%
U.S. audience

Source: GA4, Mailchimp & Search Console — 30-day rolling, last refresh May 4, 2026.

1. Pick a package

Each tier maps to a real Acuity sponsorship currently in market.

2. Tune the funnel to your business

All assumptions can be edited. Conservative defaults are pre-loaded.

0.35%
0.10%1.50%
35%
10%60%
4.5%
1%10%
3%
0.5%10%
10%
2%30%
$50,000
$5K$500K
Projected return on a Founding Partner sponsorship

$25,000 investment

7.7×
Estimated ROI
Total impressions delivered
312,420
Across banners, sponsored content & newsletter
Engaged audience touches
42,180
Reads, opens, and dwell-validated views
Qualified clicks to your site
1,840
From sponsored articles + newsletter + banner
Marketing-qualified leads
55
At your specified click-to-MQL rate
Projected new revenue
$275,000
Closed-won pipeline at your ACV & win rate
Effective cost per MQL
$273
vs. ~$700 B2B-healthcare benchmark

How we got there

Live calculation
ChannelVolumeEngagedClicksMQLs
Total
Equivalent ad-buy value
$28,118
At a $90 CPM trade-pub blended rate
Brand impressions per dollar
20.8
Total touches ÷ package price
Payback at 1 won deal
0.3
Deals needed to recoup investment

Lock in Founding Partner pricing.

2026 Founding Partner slots are limited. Get on Sara’s calendar this week to reserve yours before the Q3 rate update.

Book a 30-minute call

Estimates are illustrative. Actual results vary by category, creative quality, offer-fit, and sales-cycle length. Acuity does not guarantee specific lead or revenue outcomes — but we’ll work with you to maximize them.

How the math works
  • Banner impressions = Acuity monthly page-views × banner months × share-of-voice (50% default).
  • Banner clicks = banner impressions × your click-through-rate slider.
  • Sponsored article impressions = Acuity average article reach (≈ 800 unique readers, top-quartile 1,500+).
  • Article engaged reads = sponsored article impressions × your engaged-read slider.
  • Article clicks-out = engaged reads × 18% (in-article CTA + author-link benchmark).
  • Newsletter impressions = subscriber base × open-rate (54.6%) × feature placements.
  • Newsletter clicks = newsletter opens × your CTR slider.
  • MQLs = total clicks × your click-to-MQL slider.
  • Revenue = MQLs × MQL-to-Won × ACV.
  • ROI = (Revenue − Package price) ÷ Package price, displayed as a multiplier.